The creation of a website is essential to have more brand visibility. Currently, the ever improving technology allows users to easily create a WordPress site on Google, for example. Sometimes, it is possible that after having put a new website up online, you never manage to find it on the Google search directory. But how do you remedy this for free?
Why is your website not recognised by Google?
There is nothing more annoying than knowing that your website is not recognised by the search engines. In oter words, despite your efforts in developing, setting up and optimising your online platform for search engine optimisation, it may still not appear on Google’s search directories when a query is made. The only reason for this is that Google has not included your site in its databases because it is never informed of its existence. Of course, finding your site in the top three of Google’s search results is not for everyone. This is why it is always preferable to contact a web agency, even if it is a free referencing.
Why you should do SEO
Just like advertising campaigns and paid listings on Google, SEO is usually free. However, search engines can impose several criteria for a site to be well optimised through SEO. The simple fact that 9 out of 10 Internet users do not go beyond the first search directory on Google proves that the indexing of a website plays a crucial role in its exposure. This is why it is advisable to contact an SEO agency to help you optimise your online platform.
How to improve your website’s SEO for free on Google?
Although, it is possible to have your website indexed for free on Google, it is important to have a good grounding in the internet, especially SEO, even when using the services of a web agency. For that, you should know that the choice of keywords is one of the major steps to take. Choose strategic, simple and attractive keywords. Next, optimise your web content. Structures, forms, layout and source codes are criteria that should not be neglected. Finally, choose relevant links as they are of paramount importance for optimization. The expert SEO technicians can guide you on the necessary steps to follow.