What exactly is Trust Flow?

Published on : 28 October 20213 min reading time
The Trust Flow comes from the Majestic SEO tool. It is an indicator that allows you to determine the quality of inbound links pointing to your site. It consists of a a value expressed by a number ranging from 0 to 100. Therefore, it is considered a very reliable ranking.

What is the role of this indicator?

The trust flow refers to the quality of the incoming links that point to your internet page. A backlink from a reliable website will acquire influence and thus obtain a high trust flow. Indeed, each backlink that points to your site will have a score between 0 and 100. A link from a static website, for example spam, will have a poor trust flow. On the other hand, a backlink from a trusted site will have a high trust flow.

Citation flow, however, depicts the amount of inbound links pointing to your web page, i.e. when your website has several backlinks, its citation flow will become even higher.

What does the need for a trust flow indicator originates from?

The trust flow is an indispensable indicator to inform you about the quality of the incoming links of your website. By studying your IP address repeatedly, you can find out whether the SEO administrator who is implementing your strategy is targeting the trusted site. You can also check if your web page is under attack from malicious links that are capable of corrupting your SEO.

You will also be able to check the most used anchors and certify that they are all different. This way, you will be sure that your web page will not be sanctioned by Google, as the search engine evaluates websites on the credibility of its contents. The study of the backlinks pointing to your site plays an important role, because their quality and their number allow your site to be trusted.

What other details should you know about trust flow?

The trust flow helps you to specify the trustworthy sites that you must point to. By conducting Majestic SEO studies of the sites you have pointed to in your netlinking strategy, you will know the quality of all these sites and you can rank them. You will need a trust flow indicator, to evaluate the backlinks of an existing domain name that you want to buy.

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